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Indian Trail celebrates grand opening of Sun Valley 14 movie theater

by Josh Whitener

INDIAN TRAIL – For years, the only place to see major motion pictures in Union County was at the Union Square theater in Monroe. But all that changed last week when the new Sun Valley 14 theater opened its doors in Indian Trail.

On Monday, July 2, Sun Valley 14 – part of the Stone Theatres company – welcomed movie-goers from across the area as the theater launched the first day of its grand opening. The 14-screen multiplex is located in the Sun Valley Commons shopping center at the intersection of Old Monroe Road and Wesley Chapel Stouts Road.

To celebrate its grand opening, for the next two weekends Sun Valley 14 will offer a free small popcorn to everyone who comes to see a movie. In addition, the theater also is giving away prizes including promotional radio material and free posters.

“We’ve been very pleased with the turnout so far, and we think as the word gets out and as the great word of mouth spreads on what a tremendous facility it is, it’ll do very well,” Dale Coleman, vice president of Stone Theatres, said.

Bargain matinee pricing is offered seven days a week and movie-goers who attend a day’s first showing of a film can get tickets for $5.50. The theater also provides two party rooms for families wishing to hold special celebrations, furnishing an employee to serve as an attendant to make sure customers have everything they need.

“We feel like we are providing a tremendous value for movie-goers out here,” Coleman said. “We’ve worked very hard to try to provide very reasonable prices, not just for the movies but also for the concession fare we sell.”

On Tuesday, July 10, Sun Valley 14 began hosting Poppy’s Summer Movie Magic – a six-week children’s film series – with the showing of “Despicable Me.” Every Tuesday, Wednesday and Thursday at 10 a.m. for the next five weeks, the theater is showing children’s films for $1 per ticket. Parents can attend for free. In addition, children can get a kid-sized drink and popcorn for $1 each.

Sun Valley 14 offers state-of-the-art technology, quality amenities, and competitive pricing. The facility’s 2,800 seats are made of faux leather and are equipped with high-back rocker seating and retractable, padded arm rests and cup holders. All rooms have full digital projection and digital sound.

But for many, the true gem of Sun Valley 14 is the Premium Digital Experience (PDX) auditorium. The theater seats more than 400 people and has a 35-by-65 curved screen and is designed for both 2-D and 3-D films.

“We think it’s the finest state-of-the-art motion picture complex in the Charlotte market,” Coleman said.

Lifelong North Carolinian Herman Stone founded Stone Theatres in 2009. Stone previously owned Consolidated Theatres, Inc., which he founded in 1990. After selling the company to the Regal Entertainment Group in 2008, Stone decided it was time for a fresh start. At the time of the sale, Consolidated Theatres was the 10th largest theater chain in the U.S., operating 421 theaters in 30 different locations across the Southeast.

Opening a site in Union County was a plan Stone Theatres had for quite a while. The company saw a market for such a facility in the region and believed Indian Trail was the perfect location.

“We think Indian Trail is the sweet spot in Union County,” Coleman said. “Everything seems to crossroad with Indian Trail. It’s right at the center of the Union County market, it’s one of the fastest growing cities in the country and (has the) highest population in Union County.”

The company broke ground on the $12 million project Sept. 15, 2011, and by the end of last month the facility was up and running, ready for its first flock of customers.
Stone Theatres currently has multiplexes in two other locations – Myrtle Beach and Fayetteville. Coleman said a fourth facility is currently under construction in Morrisville, near Raleigh.

Coleman hopes people will come and check out the facility and the services it offers. “We just want to encourage everyone to take the short drive out to Union County and see this magnificent complex for themselves.”

For more information, call 704-234-5373 or visit www.stonetheatres.com/sun-valley-14/4561653087.

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One Response

  1. Very Nicely Done. So thankful to have the new movie theatre in Indian Trail.